George E. Belch / Michael A. Belch : Introduction to Advertising and Promotion - An Integrated Marketing Communications Perspective. / Intern. Edition 1999.

• Buch

Produktdetails

• Verlag: USA: McGraw-Hill Inc., 1999, 4. Aufl./4th ed., 762 pages, 27, 4 x 21, 6 cm, Broschur / Softcover. (978
• ISBN-13: 9780071160889
• Artikelnr.: 61345412