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Academic Paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 2.9, The University of Sydney, language: English, abstract: The purpose of this paper is to present a comprehensive analysis on Generic Electric (GE) two decade transformation accomplished by the company's former CEO, Jack Welch. The paper comprise an external analysis of the industry environment, an internal analysis of the company, an analysis of the fit between the firm's competencies and its strategic choices, an analysis of the organization's design, and an analysis of the strategic leadership of the firm. As CEO of GE, Jack Welch's management became well-known and prominent, with little reliance on bureaucracy and outdated business processes. The primary concern for Mr. Welch was to acquire new businesses and make sure that each business unit in GE was functioning appropriately. Throughout his management, GE improved rapidly in terms of revenue, culture and leadership. The culture of learning and innovation helped Welch as well as the company in confronting the critics as the company expanded dramatically.