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Get Them to Care

How to Leverage LinkedIn® to Build Your Online Presence and Become a Trusted Brand

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Get Them to Care is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®. Managing both your personal and company's online presence and branding is no longer an option but an obligation in today's digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company's profile. This book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm's differentiators to win more work and recruit and retain top talent. Part I: Personal LinkedIn® Profile TakeawaysEnhance your personal digital profile Become a trusted resource for your professional network Make strategic digital connections to win more work and build business opportunities Part II: Company LinkedIn® Profile TakeawaysImprove your company's digital presence Rebuild your company culture to focus on retainment and recruitment Establish your firm's expertise in the marketplace The book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between. Interspersed throughout the book, you will find the following to help you improve both your personal and company profiles:LinkedIn® Profile Examples Calls to Action to make updates on LinkedIn® (Get on LinkedIn®) Frequently Asked Questions (FAQ's) This book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover. In today's digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world's most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you'll ever have...and it can open the door to personal and professional success. In Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company's culture, build credibility, generate leads, attract top talent, and establish your firm's expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company's business development strategy.

Weniger Details

"I write words that compel others to care about untold stories. My purpose is to help my clients discover, write and share the real story behind every building façade." ~Julie Wanzer, LEED APJulie Wanzer, LEED AP, is the author of Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand, and owner of Business Rewritten, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics. She has been a business owner since 2015 with a focus on the architecture/engineering/construction (A/E/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value. Ms. Wanzer has presented on these business development and marketing strategies for several associations, including the American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, the Colorado Contractors Association, the National Association for Women in Construction, and the Society for Marketing Professional Services.Wanzer developed this passion for the built environment and an in-depth knowledge of the A/E/C industry by working hands-on with engineers, architects, project managers, superintendents, principals, and project executives from various firms in Colorado and across the nation. She is capable of asking thought-provoking questions in order to capture the significance of building projects and communicate that through writing, as well as provide comprehensive reviews of written material for editorial submissions.Her work has been published by numerous entities, including Dodge Data Analytics (formerly McGraw Hill Construction), World Water magazine, Structure magazine, Stormwater magazine, the Denver Business Journal, 5280 Magazine, Colorado Biz Magazine, BusinessDen, ENR Mountain States, and the Colorado Real Estate Journal.