Getting Digital Done - Bertrand, Eric J.; Gilbert, Len; Murray, Jonathan
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Today's world is moving at a rapid pace. As technologies improve and markets change, companies need to be able to adapt and transform to meet the demands of their consumers. But the process of "going digital" takes more than a simple change in tech. Sometimes, a complete change of operations is needed. In Getting Digital Done, the author team from Mod Op, show how any company can enact significant change in their company to implement digital solutions. And as you'll learn, the actual technology is the last thing to consider. Follow along as the authors tell a story of a company struggling to…mehr

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Produktbeschreibung
Today's world is moving at a rapid pace. As technologies improve and markets change, companies need to be able to adapt and transform to meet the demands of their consumers. But the process of "going digital" takes more than a simple change in tech. Sometimes, a complete change of operations is needed. In Getting Digital Done, the author team from Mod Op, show how any company can enact significant change in their company to implement digital solutions. And as you'll learn, the actual technology is the last thing to consider. Follow along as the authors tell a story of a company struggling to adapt. The CEO consults with ModOp who presents a compelling strategy for digital implementation. Along the way, you'll discover the importance of obtaining buy-in from the people who will deliver the work and, and you'll find a framework for implementing a digital strategy within your own business. By the end of the book, you'll understand the next steps you need to take to undergo a digital transformation. Change isn't easy. But with the right plan, you'll be well prepared to navigate the shifting demands of the modern world.
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Autorenporträt
ERIC J. BERTRAND is the CEO of Mod Op, a full-service digital marketing agency, a position he has held since the company's formation in 2017. Mod Op was created through the merger of Eyeball, a New York-based creative firm, and Modus Operandi, a digital-focused agency. Under Bertrand's leadership, Mod Op has integrated creativity with technology, establishing itself as a leading insights-driven marketing agency. The company's services include brand and creative strategy, data, AI and digital transformation consulting, digital media, UX/UI and website development, and public relations. Bertrand's career spans various executive roles. He is also the Chairman of US Vision, a leading eyecare retailer. His previous roles include CEO and partner at Eyeball, Partner at Palisade Capital Management's Private Equity Group, and board member of 35 companies, both private, public, and not-for-profit. In recognition of his leadership, Bertrand was awarded The CEO Forum Group's "Transformative CEO Award in Leadership" in the category of Digital Transformation in 2024.