Larry C Farrell

Getting Entrepreneurial!

Creating and Growing Your Own Business in the 21st Century

• Broschiertes Buch

Produktbeschreibung

what you do and getting very good at it What' s really required to become an entrepreneur: the three essentials for getting started

Produktdetails

• Verlag: Wiley
• Seitenzahl: 240
• Erscheinungstermin: 18. August 2003
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 357g
• ISBN-13: 9780471444145
• ISBN-10: 0471444146
• Artikelnr.: 12124097

Autorenporträt

LARRY C. FARRELL is Chairman of The Farrell Company, one of the world's leading firms for researching and teaching entrepreneurship. With affiliates on four continents, the company has trained close to a million people in forty countries and seven languages. A former vice president of American Express and former president of Kepner-Tregoe, he is a graduate of Harvard Business School and attended the University of California Law School. He is also the author of Searching for the Spirit of Enterprise and The Entrepreneurial Age. For more information on Larry Farrell and his work, please visit www.theSpiritofEnterprise.com.

Inhaltsangabe

Acknowledgments.

Preface.

Introduction.

Chapter 1. Sense of Mission.

Chapter 2. Customer/Product Vision.

Chapter 3. High-Speed Innovation.

Chapter 4. Self-Inspired Behavior.

Conclusion.

Index.

Rezensionen

"...shows the best ways to make your relationship between customer and product even smoother..." (Internet Works, February 2004)