Examines the changing character of American consumer culture in the 1960s, 70s, and late 20th century generally, driven by changing forms of identity, notably a "loosening" of the self, by which Binkley means to evoke a wide range of identity pr
Examines the changing character of American consumer culture in the 1960s, 70s, and late 20th century generally, driven by changing forms of identity, notably a "loosening" of the self, by which Binkley means to evoke a wide range of identity pr
List of Illustrations ix Acknowledgments xi Introduction / Mediated Immediacy: Living in the Now 1 Part I / Middle Class in the Maelstrom 1. Of Swingers and Organization Men: Loose Modernities 27 2. Experts Unbound: Intimate Professionals and the Value of Lifestyle 77 3. Book as Tool: Lifestyle Print Culture and the West Coast Publishing Boom 101 Part II / Caring Texts 4. Being One: From Knowledge to Consciousness in the Spaceship Society 129 5. Loving Each Other: From Phony to Real in the New Togetherness 165 6. Letting It All Hang Out: From Mind to Muscle in the Relaxed Body 207 Conclusion / Morning in America: Pulling in the Slack 243 Notes 251 Bibliography 263 Index 287
List of Illustrations ix Acknowledgments xi Introduction / Mediated Immediacy: Living in the Now 1 Part I / Middle Class in the Maelstrom 1. Of Swingers and Organization Men: Loose Modernities 27 2. Experts Unbound: Intimate Professionals and the Value of Lifestyle 77 3. Book as Tool: Lifestyle Print Culture and the West Coast Publishing Boom 101 Part II / Caring Texts 4. Being One: From Knowledge to Consciousness in the Spaceship Society 129 5. Loving Each Other: From Phony to Real in the New Togetherness 165 6. Letting It All Hang Out: From Mind to Muscle in the Relaxed Body 207 Conclusion / Morning in America: Pulling in the Slack 243 Notes 251 Bibliography 263 Index 287
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