From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.
Table of contents:
The Partnering Revolution. The Ingredients of Successful Partnerships. Impact: The Bottom Line. Intimacy: Beyond Transactional Relationships. Vision: The Guidance System for Partnering. Choosing Your Partners. Partnering with Other Suppliers. Putting It All Together.
Bestselling autor of SPIN SELLING explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; redefines how to form locked-in, highly profitable relationships with customers.
Table of contents:
The Partnering Revolution. The Ingredients of Successful Partnerships. Impact: The Bottom Line. Intimacy: Beyond Transactional Relationships. Vision: The Guidance System for Partnering. Choosing Your Partners. Partnering with Other Suppliers. Putting It All Together.
Bestselling autor of SPIN SELLING explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; redefines how to form locked-in, highly profitable relationships with customers.