This comprehensive, "How To" book offers the tips and tools necessary to build a successful private mental health practice from the ground up. This "hands-on" guide provides sample business and marketing plans, as well as checklists, sidebars, and simple mathematical formulas for determining service rates, revenues, return on investment, and more.
This comprehensive, "How To" book offers the tips and tools necessary to build a successful private mental health practice from the ground up. This "hands-on" guide provides sample business and marketing plans, as well as checklists, sidebars, and simple mathematical formulas for determining service rates, revenues, return on investment, and more. Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chris E. Stout, PsyD, is a licensed clinical psychologist and serves as Illinois's first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented over 300 papers and twenty-nine books and manuals on various topics in psychology. Laurie Cope Grand, MS, MFT, is a licensed marriage and family therapist and author of numerous books on practice management, including The Therapist's Advertising and Marketing Kit and The Therapist's Newsletter Kit, both from Wiley.
Inhaltsangabe
Series Preface ix Introduction 1 1. Discover Your Ideal Practice 5 2. Finance Your Start-Up Practice 23 3. Create a Business Plan 43 4. Set Your Fees 51 5. Set Up Shop and Measure Results 69 6. Minimize Risk 107 7. Manage Managed Care 123 8. Market Your Practice 141 9. Discover and Market Your Niche 163 10. Generate Referrals 181 11. Attract Media Attention 195 12. Advertise Your Practice 217 13. Presentations, Speeches, and Workshops 243 14. Customer Service Skills for Therapists 259 15. Self-Care for Therapists 269 Appendix. Sample Forms 283 Glossary 323 References 325 Index 335
Series Preface ix Introduction 1 1. Discover Your Ideal Practice 5 2. Finance Your Start-Up Practice 23 3. Create a Business Plan 43 4. Set Your Fees 51 5. Set Up Shop and Measure Results 69 6. Minimize Risk 107 7. Manage Managed Care 123 8. Market Your Practice 141 9. Discover and Market Your Niche 163 10. Generate Referrals 181 11. Attract Media Attention 195 12. Advertise Your Practice 217 13. Presentations, Speeches, and Workshops 243 14. Customer Service Skills for Therapists 259 15. Self-Care for Therapists 269 Appendix. Sample Forms 283 Glossary 323 References 325 Index 335
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