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This text explains how non-profit environmental organizations can expand and activate their membership, put pressure on government officials, use the news media and shape public policy, arguing that the key to the success of all these efforts is communication. Numerous examples are provided.

Produktbeschreibung
This text explains how non-profit environmental organizations can expand and activate their membership, put pressure on government officials, use the news media and shape public policy, arguing that the key to the success of all these efforts is communication. Numerous examples are provided.
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Autorenporträt
Richard Beamish is a communications consultant with many years of experience working with environmental groups. He has been director of communications and assistant to the president of the National Audubon Society and public information director for New York State's pioneering Adirondack Park Agency. He has done public relations and fundraising for institutions such as the San Francisco Opera, the San Francisco Museum of Art, and Hampshire College.