Getting to Innovation - Vangundy, Arthur
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Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas-i.e., asking the right questions that define the challenges facing any organization. When it comes to true innovation, it's not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.

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Produktbeschreibung
Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas-i.e., asking the right questions that define the challenges facing any organization. When it comes to true innovation, it's not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.
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Autorenporträt
Arthur B. VanGundy, Ph.D. (Norman, OK) is an internationally noted expert on creativity and idea generation techniques. He is a professor of communication at the University of Oklahoma and president of VanGundy Associates, a creativity and innovation consulting firm. His clients have included Air Canada, Hershey Foods, Monsanto, and Xerox.