Jill Bamburg

Getting to Scale: Growing Your Business Without Selling Out

• Broschiertes Buch

Produktbeschreibung

Ben & Jerry s. Stonyfield Farm. The Body Shop. Tom s of Maine. All leaders in the socially responsible business movement and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out?

Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting small is beautiful approach as well as the you have to sell out to grow mandate.

Focusing on the unique challenges that socially conscious companies face, Getting to Scale addresses the issues that affect all businesses:

Production and personnel
Access to capital and markets
Changes in organizational structure
Ownership and control
Corporate culture

Filled with practical and tested advice, Getting to Scale provides a blueprint for socially responsible entrepreneurs in any industry who want to benefit larger groups of customers, have a greater positive impact on their communities, and maintain their independence by scaling up their enterprises.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Berrett-Koehler Publishers / McGraw-Hill Professional
• Seitenzahl: 192
• Erscheinungstermin: August 2006
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 238g
• ISBN-13: 9781576754160
• ISBN-10: 1576754162
• Artikelnr.: 20872543

Autorenporträt

Jill Bamburg is the dean of the MBA program at the Bainbridge Graduate Institute (BGI; www.bgiedu.org), a new institution offering an MBA, certificate programs, and short courses with a focus on sustainable business. She is a founding faculty member of BGI, has spearheaded the development of its unique curriculum, and has lived the lessons of getting to scale as the organization has grown from 10 students to more than 100 in four years. Her academic experience also includes seven years of teaching marketing, strategy, and general management to midcareer managers in the Graduate Management Program at Antioch University/Seattle.

Inhaltsangabe

Foreword
Preface
Introduction: There IS Another Way
Chapter 1: Mission Comes First
Chapter 2: Any Business Can Do It
Chapter 3: Organic Is the Way to Grow
Chapter 4: Finance Your Independence
Chapter 5: Build Your Values into the Brand
Chapter 6: Match Manufacturing to Mission
Chapter 7: Morph Early and Often
Chapter 8: Form Follows Function
Chapter 9: The Soft Stuff Is the Hardest
Chapter 10: Getting to Scale: Is It Right for You?
Notes
Additional Resources
Index
About the Author

Rezensionen

A must-read for any socially and environmentally responsible business or eco-preneur, giving us all hope that we can indeed conduct business that serves people and the planet without selling out, but rather while growing stronger. I am recommending it to all our member businesses.
Denise Hamler, Director of Co-op America Business Network

Accessible and clear-eyed, Getting to Scale offers a wealth of practical experience about the challenges, pitfalls, and opportunities for anyone seeking to build a thriving socially-responsible business.
David Bornstein, author of How to Change the World

"Getting to Scale manages to provoke and inspire by demonstrating that we truly can change the world by changing the way we do business.
Kirsten L. Gagnaire, Principal, Social Enterprise Group, LLC

"Inspiring. Practical. It is a welcome addition as a data-based, hands-on manual for those interested in re-imagining the corporation and growing it beyondstart-up.
Adrea Larson, Associate Professor, Darden Graduate School of Business Administration, University of Virginia