Ron Seaver

Getting Yourself Sponsored

For Authors, Associations, or Any Business... Your Blueprint to Unlock Brand New Revenue Streams

• Broschiertes Buch

Produktbeschreibung

The #1 reason more groups and associations don't utilize sponsorship to increase their business revenue... They Never Thought to Ask! Or, if they did think to ask, they don't know how to ask or how much to ask for. It's estimated that this year companies, corporations, and businesses across America will spend over $17 Billion (...that's billion with a "B!") in underwriting events, programs, meetings, teams... and businesses just like yours! In this book you will learn... ¿How to put your hands on an "invisible mountain of cash" - something you're completely missing out on right now! ¿ Where to find companies interested in sponsoring your events, meetings, classes, newsletters, and association gatherings ¿ The 5 Most Common Fallacies about Sponsorships ¿ What's the least amount you should get for your sponsorship package? ¿ (It's probably a lot higher than you think!) ¿ The "Magic Formula" to get what you're asking for While it's true that sponsorships have long been the stalwarts of sports teams like tthe Yankees and Cowboys, the underwriting of meetings and associations has become the hottest new trend in sponsorship!

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Produktdetails

• Verlag: Advantage Media Group, Inc.
• Seitenzahl: 232
• Erscheinungstermin: 22. August 2011
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 318g
• ISBN-13: 9781599322780
• ISBN-10: 1599322781
• Artikelnr.: 33947355

Autorenporträt

RON SEAVER, president of Seaver Marketing Group and The National Sports Forum, has over twenty-five years of experience in the field of marketing and sponsorship. Through his years in the sports industry, he has worked with hundreds of sponsors from corporations including Budweiser, Bank of America, Coca-Cola, Chevrolet, and Gillette.

Inhaltsangabe

Chapter One: "Deal Me In!"
Chapter Two: "What've we GOT Here, Anyway?"
Chapter Three: "The Is's... and Isn'ts of Sponsorship"
Chapter Four: "Sorry, But They REALLY Don't Care About You..."
Chapter Six: "Pilot to Bombardier"
Chapter Seven: "What'll It Be, Mac?"
Chapter Eight: "It's Not What It IS... It's What It's WORTH"
Chapter Nine: "It's Not WHAT You Say..."
Chapter Ten: "Getting to KNOW You..."
Chapter Eleven: "Listen 'n Learn"
Chapter Twelve: "But WAIT - There's MORE!"
Chapter Thirteen: "CHASE Them... Until They CATCH You!"
Chapter Fourteen: "Let's Make a Deal"
Chapter Fifteen: "Write It Up..."
Chapter Sixteen: "It's SHOWtime!"
Chapter Seventeen: "Let's Do It Again!"