Ghouls, Gimmicks, and Gold
Horror Films and the American Movie Business, 1953-1968
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"This is the kind of book on horror films that I've been waiting years to read. Combining a historian's rigor and a fan's enthusiasm, Kevin Heffernan shows us how industrial considerations shaped the genre and how the marginalized horror film has in fact been at the center of changes in the American movie business for the past fifty years."--Eric Schaefer, author of ""Bold! Daring! Shocking! True!": A History of Exploitation Films, 1919-1959"
