Gift Giving: A Research Anthology
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"Gift Giving" brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.

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Produktbeschreibung
"Gift Giving" brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.