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One of the most important ways an industrial firm,
retail outlet, or government agency can enhance its
chances of success is to identify good locations for
its service facilities. This book integrates
geographic information systems (GIS), optimization
modeling, aggregation, and heuristic technologies to
study facility location planning with different
types of consumers. It focuses on shaping our
understanding of geographical advantages and
consumer behavior in site selection. It aims to
satisfy consumers' diverse needs and to ease the
burden on location decision makers. This book
considers consumers various locational and
proximity preferences: e.g., some consumers wish to
obtain services close to fixed points (e.g., homes),
while others wish to receive services close to
predetermined paths (e.g., daily commute between
home and workplace). This book is particularly
helpful for the strategic location of fast food
outlets, ATMs, convenience stores, video rentals,
advertising billboards, vehicle inspection stations,
gasoline stations, and cellular base stations.
retail outlet, or government agency can enhance its
chances of success is to identify good locations for
its service facilities. This book integrates
geographic information systems (GIS), optimization
modeling, aggregation, and heuristic technologies to
study facility location planning with different
types of consumers. It focuses on shaping our
understanding of geographical advantages and
consumer behavior in site selection. It aims to
satisfy consumers' diverse needs and to ease the
burden on location decision makers. This book
considers consumers various locational and
proximity preferences: e.g., some consumers wish to
obtain services close to fixed points (e.g., homes),
while others wish to receive services close to
predetermined paths (e.g., daily commute between
home and workplace). This book is particularly
helpful for the strategic location of fast food
outlets, ATMs, convenience stores, video rentals,
advertising billboards, vehicle inspection stations,
gasoline stations, and cellular base stations.