Charles W. L. Hill, W. L. Hill Charles

Global Business Today with Business Plan CD Powerweb and Map

• Broschiertes Buch

Produktbeschreibung

Charles Hill's Global Business Today, 3e (GBT) has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 3e through a variety of real world examples and cases from small, medium, and large companies throughout the world. .

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Produktdetails

• Verlag: McGraw Hill LLC
• Revised
• Erscheinungstermin: Dezember 2003
• Englisch
• Abmessung: 251mm x 203mm x 23mm
• Gewicht: 1139g
• ISBN-13: 9780073012650
• ISBN-10: 0073012653
• Artikelnr.: 21447952

Autorenporträt

Charles Hill received his Ph.D. in industrial organization economics from the University of Manchesters Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.

Inhaltsangabe

Part I: Globalization Chapter 1: Globalization Part II: Country Differences
Chapter 2: Country Differences in Political Economy Chapter 3: Differences
in Culture Part III: Cross-Border Trade and Investment Chapter 4:
International Trade Theory Chapter 5: The Political Economy of
International Trade Chapter 6: Foreign Direct Investment Chapter 7:
Regional Economic Integration Part IV: Global Money System Chapter 8: The
Foreign Exchange Market Chapter 9: The Global Monetary System Part V:
Competing in a Global Marketplace Chapter 10: Global Strategy Chapter 11:
Entering Foreign Markets Chapter 12: Exporting, Importing, and Countertrade
Chapter 13: Global Marketing and R&D Chapter 14: Global Manufacturing and
Materials Management Chapter 15: Global Human Resource Management