Main description:
Global Business Today, 5e is written for either the undergraduate course or MBA level course of International Business where the instructor wants to eliminate or reduce the amount of financial and accounting information from their course.
Table of contents:
Part One Globalization
1 Globalization
Part Two Country Differences
2 National Differences in Political Economy
3 National Differences in Culture
4 Ethics in International Business
Part Three Cross-Border Trade and Investment
5 International Trade Theory
6 The Political Economy of International Trade
7 Foreign Direct Investment
8 Regional Economic Integration
Part Four Global Money System
9 The Foreign Exchange Market
10 The International Monetary System
Part Five Competing in a Global Marketplace
11 The Strategy of International Business
12 Entering Foreign Markets
13 Exporting, Importing, and Countertrade
14 Global Production, Outsourcing, and Logistics
15 Global Marketing and R D
16 Global Human Resource Management
Global Business Today, 5e is written for either the undergraduate course or MBA level course of International Business where the instructor wants to eliminate or reduce the amount of financial and accounting information from their course.
Table of contents:
Part One Globalization
1 Globalization
Part Two Country Differences
2 National Differences in Political Economy
3 National Differences in Culture
4 Ethics in International Business
Part Three Cross-Border Trade and Investment
5 International Trade Theory
6 The Political Economy of International Trade
7 Foreign Direct Investment
8 Regional Economic Integration
Part Four Global Money System
9 The Foreign Exchange Market
10 The International Monetary System
Part Five Competing in a Global Marketplace
11 The Strategy of International Business
12 Entering Foreign Markets
13 Exporting, Importing, and Countertrade
14 Global Production, Outsourcing, and Logistics
15 Global Marketing and R D
16 Global Human Resource Management