Helena Grinshpun

Global Coffee and Cultural Change in Modern Japan

• Broschiertes Buch

Produktbeschreibung

This book explores the impact in Japan of the rise of global coffee chains and the associated coffee culture. Based on extensive original research, the book discusses the cultural context of Japan, where tea-drinking has been culturally important, reports on the emergence of the new coffee shop consumer experience, and reflects on the link between consumption and identity, on cultural fantasies about modern, Western, or global lifestyles, on the effects of global standardization, and on much more.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 170
• Erscheinungstermin: 29. April 2022
• Englisch
• Abmessung: 234mm x 156mm x 9mm
• Gewicht: 269g
• ISBN-13: 9780367533946
• ISBN-10: 0367533944
• Artikelnr.: 64490808

Autorenporträt

Helena Grinshpun is a Lecturer in the Department of Asian Studies at the Hebrew University of Jerusalem.

Inhaltsangabe

Introduction The Coffee Shock The Power of the Banal Imbibing Culture:
Coffee as a Case Study The Structure of the Book Chapter 1: The Mundane
Exoticism Introduction: Temples and Other Goods The Cultural Face of
Coffee: From Turkish Baths to Ginza Palace The Politics of Authenticity and
the Coffee Discourse Packaging the Coffee Experience: Coffee Shops, Theme
Parks, and Other Fantasies The Empire Strikes Back: Switching the Code The
Coffee Question and the Movement of Culture Chapter 2: Acquiring the Taste
for Coffee Introduction: The Power of the Brand Exploring Consumer
Education: Taste, Authority, and Self-discovery Passion, Mission,
Education: Teaching the Coffee Science Branding Paradigms and the Paradox
of Consumption Chapter 3: The City and the Chain Introduction: Airports,
Cities, and Global Chains From Sakariba to Starbucks: Redefining Space and
Place in the City The City and the Chain: Crafting the New Public Space
Conclusions: Global Chains in Local City-Making Conclusion: Not on Coffee
Alone