Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: * Create content that engages people--regardless of their country and culture * Identify key actions and strategies to apply to your projects * Connect "dots" that others don't see and connect them in ways you never…mehr
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: * Create content that engages people--regardless of their country and culture * Identify key actions and strategies to apply to your projects * Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata "Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Pam Didner is an award-winning B2B sales and marketing speaker, consultant, author, and podcaster. She loves helping marketers demonstrate their contribution to sales. Her forte is to bridge the gap between technology and marketing to build a seamless customer experience (CX), as well as boost sales and marketing alignment. When Pam is not consulting, she writes novels and stories. She finally buckled down and finished her debut novel, Luna By Design. She has two sequel ideas to complete the Luna Trilogy. As an Asian American, Pam often feels the struggle of feeling like an Eastern woman in a Western world. She firmly believes that storytelling is a great way to help people see similarities between races and religions, rather than the differences, as we all seek to live fulfilling lives.
Inhaltsangabe
PREFACE INTRODUCTION CHAPTER ONE: Why Globalize Your Content CHAPTER TWO: What Are the 4 P's of the Global Content Marketing Cycle? CHAPTER THREE: Organize a Team for Global Content Marketing Success Case Study-Act with Headquarters as the Lead: Global Personas Case Study-Communication Through Sync Meetings: There Is No Shortage of Agenda Items CHAPTER FOUR: The First P of the Global Content Marketing Cycle: Plan Case Study-Enterprise: Intel's Annual Planning Process Case Study-Small Business: Opus Events Agency's Planning Process Bonus-Four Annual Planning Quadrants CHAPTER FIVE: The Second P of the Global Content Marketing Cycle: Produce Case Study-LinkedIn's "Big Rock" Content Case Study-How Much Content Can Vology Create with $1,000? CHAPTER SIX: The Third P of the Global Content Marketing Cycle: Promote Case Study-Content Fuels DocuSign's Demand Generation Case Study-Diary of a Content Pimp 3: The Promotion Plan Without Budget CHAPTER SEVEN: The Fourth P of the Global Content 155Marketing Cycle: Perfect Case Study-SAP's Local-First Content Approach Case Study-Domo's Marketing Spend Optimization CHAPTER EIGHT: Skills Needed for GlobalContent Marketers Bonus-Social Media Manager/Content Manager/Editorial Planner Hiring Checklist CHAPTER NINE: Future of Global Content Marketing CHAPTER TEN: Epilogue Acknowledgements 227 Endnotes 229 Index 237
PREFACE INTRODUCTION CHAPTER ONE: Why Globalize Your Content CHAPTER TWO: What Are the 4 P's of the Global Content Marketing Cycle? CHAPTER THREE: Organize a Team for Global Content Marketing Success Case Study-Act with Headquarters as the Lead: Global Personas Case Study-Communication Through Sync Meetings: There Is No Shortage of Agenda Items CHAPTER FOUR: The First P of the Global Content Marketing Cycle: Plan Case Study-Enterprise: Intel's Annual Planning Process Case Study-Small Business: Opus Events Agency's Planning Process Bonus-Four Annual Planning Quadrants CHAPTER FIVE: The Second P of the Global Content Marketing Cycle: Produce Case Study-LinkedIn's "Big Rock" Content Case Study-How Much Content Can Vology Create with $1,000? CHAPTER SIX: The Third P of the Global Content Marketing Cycle: Promote Case Study-Content Fuels DocuSign's Demand Generation Case Study-Diary of a Content Pimp 3: The Promotion Plan Without Budget CHAPTER SEVEN: The Fourth P of the Global Content 155Marketing Cycle: Perfect Case Study-SAP's Local-First Content Approach Case Study-Domo's Marketing Spend Optimization CHAPTER EIGHT: Skills Needed for GlobalContent Marketers Bonus-Social Media Manager/Content Manager/Editorial Planner Hiring Checklist CHAPTER NINE: Future of Global Content Marketing CHAPTER TEN: Epilogue Acknowledgements 227 Endnotes 229 Index 237
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309