In a globalised world, entrepreneurial ventures and innovation projects today tend to function internationally across a range of different countries and regions in order to be successful. It is vital therefore for entrepreneurs, innovators and indeed all business professionals to be thinking and acting with a global mindset.
This comprehensive textbook helps you to develop such a mindset by drawing on theory, research, examples and case studies. There is a strong focus on developing countries and emerging economies throughout the text given the centrality of these markets to successful business today. Dedicated chapters shine a unique spotlight on timely topics such as migration, immigration, ethnicity and digitalisation in relation to entrepreneurship. Case studies and examples are included from around the world and include small start-ups, SMEs and well-known international brands such as Amazon, Dyson and Uber.
Written in an accessible style for readers, there are additionally a wide range of learning features in each chapter including learning outcomes, summaries and discussion questions, alongside visual aids.
This text is essential reading for university and college courses related to international entrepreneurship and global innovation.
Sarika Pruthi is Associate Professor in the School of Global Innovation and Leadership at Lucas College and Graduate School of Business, San José State University, USA.
Jay Mitra is Professor of Business Enterprise and Innovation and Director of the Venture Academy at Essex Business School, University of Essex, UK, and Visiting Professor at Luneburg University, Germany.
This comprehensive textbook helps you to develop such a mindset by drawing on theory, research, examples and case studies. There is a strong focus on developing countries and emerging economies throughout the text given the centrality of these markets to successful business today. Dedicated chapters shine a unique spotlight on timely topics such as migration, immigration, ethnicity and digitalisation in relation to entrepreneurship. Case studies and examples are included from around the world and include small start-ups, SMEs and well-known international brands such as Amazon, Dyson and Uber.
Written in an accessible style for readers, there are additionally a wide range of learning features in each chapter including learning outcomes, summaries and discussion questions, alongside visual aids.
This text is essential reading for university and college courses related to international entrepreneurship and global innovation.
Sarika Pruthi is Associate Professor in the School of Global Innovation and Leadership at Lucas College and Graduate School of Business, San José State University, USA.
Jay Mitra is Professor of Business Enterprise and Innovation and Director of the Venture Academy at Essex Business School, University of Essex, UK, and Visiting Professor at Luneburg University, Germany.
This new text on Global Entrepreneurship by Sarika Pruthi and Jay Mitra breaks new ground in our understanding of the frontiers and forces of globalization and how that generates prospects for entrepreneurship and innovation. For too long books on the subject have confused internationalization with globalization assuming that a firm s internationalization strategy corresponds to its place in a globalized environment. The authors demystify this confusion deftly and explore a comprehensive range of topical issues affecting business creation and growth in different contexts where globalization has not necessarily meant a flat world of economic, social, and technological development. The chapters on globalization and migration, in particular, together with those of migrant and returnee entrepreneurs, the local and global nexus, and digitization offer a smart and nuanced approach to thinking about the trajectories and flows of entrepreneurial capability across the world. A very interesting array of case studies bring the discourse to life. The book is a must read by all students of entrepreneurship, reflective practitioners and policy makers looking to develop new strategies and policies in a complex global environment. Sergio Arzeni 20230315