This book is about the strategic applicationof project-specific intra-company innovationnetworks between corporate headquarters andinternational subsidiaries.It develops the 'Global Innovation Leadership'framework, based on the latest researchconcerning corporate strategy, R&D managementand global operations.The 'Global Innovation Leadership' framework isapplied to eight case studies in the automotive,semiconductor and electronic industries.The comparison of the cases explains thedynamic distribution of roles, responsibilities andinnovation competence within global companies,and draws attention to the upcoming role of theemerging markets for corporate innovation.Overall, the book develops a comprehensiveframework for strategic decision making andproject-specific innovation management.It shows how leading corporations simultaneouslyorchestrate multiple innovation networks to dealwith the complexities of the global market andtechnology context.In essence, it anticipates that the strategicmanagement of worldwide innovationcompetence is becoming a key challenge forglobal companies, and explains how corporatenetworks need to be managed to lead in theglobal race for innovation.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.