Global Market Reality - Eng Kim, Vincent Wee;Wee Mui Eik Bee Jade, Vivien;Periyayya, Thinavan
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With faster communication, the world is rapidly shrinking. Countries are increasingly multicultural and companies with products and services developed in one country are finding enthusiastic acceptance in others. Companies need to be able to cross boundaries within and outside their country. Although the opportunities to enter and compete in the global markets are significant, the risks can also be high. Companies promoting in the global industries, however, have no choice but to internationalize their operations. Indeed, many companies are taking the view that their products can be…mehr

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Produktbeschreibung
With faster communication, the world is rapidly shrinking. Countries are increasingly multicultural and companies with products and services developed in one country are finding enthusiastic acceptance in others. Companies need to be able to cross boundaries within and outside their country. Although the opportunities to enter and compete in the global markets are significant, the risks can also be high. Companies promoting in the global industries, however, have no choice but to internationalize their operations. Indeed, many companies are taking the view that their products can be manufactured anywhere through global supply chain. Today, companies must see their product as Made in the World rather than limited to one country only.
Autorenporträt
A designer by profession, he divert into advertising and marketing.He has more than 20 years of working experience as art director, management consultant, post production executive and client servicing.Dr Vincent Wee has a marketing degree and an MA Marketing from Northumbria University. His doctorate is from Selangor University (UNISEL).