Global Marketing for Australian Education - Pimpa, Nattavud
44,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
22 °P sammeln
  • Broschiertes Buch

International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian international education are the highlight of this book.
Autorenporträt
Nattavud Pimpa es profesor titular de negocios internacionales en la Escuela de Gestión del Real Instituto de Tecnología de Melbourne (RMIT University), en Australia. Ha estudiado diversas cuestiones relacionadas con el comercio internacional y la educación en Australia y el Sudeste Asiático.