Johny K. Johansson

Global Marketing

Foreign Entry, Local Marketing & Global Management. International Edition

• Broschiertes Buch

Produktbeschreibung

Reflecting the job of the global marketing manager, within both large and small multinational companies, and examining what drives a company's expansion abroad, this text is aimed at global, international and export marketing courses, at undergraduate and MBA level.

Produktdetails

• Verlag: Irwin, B.R. / McGraw-Hill Professional
• 3dr ed.
• Seitenzahl: 654
• Englisch
• Gewicht: 1364g
• ISBN-13: 9780071195638
• Artikelnr.: 13619682