Andere Kunden interessierten sich auch für
![Developing an Internet Marketing Mix Matrix]( "Developing an Internet Marketing Mix Matrix")
Developing an Internet Marketing Mix Matrix59,99 €![The Missing Dimension in the Marketing Matrix]( "The Missing Dimension in the Marketing Matrix")
The Missing Dimension in the Marketing Matrix56,99 €![Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii]( "Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii")
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii47,95 €![Google's main brands in a GE Matrix]( "Google's main brands in a GE Matrix")
Google's main brands in a GE Matrix18,95 €![Study of Indian Software Market in the changing scenario of WTO]( "Study of Indian Software Market in the changing scenario of WTO")
Study of Indian Software Market in the changing scenario of WTO48,99 €![The Effects of Sales Promotions on Fair Trade Products]( "The Effects of Sales Promotions on Fair Trade Products")
The Effects of Sales Promotions on Fair Trade Products33,99 €![Trade Liberalization on Cotton Production and Marketing]( "Trade Liberalization on Cotton Production and Marketing")
Trade Liberalization on Cotton Production and Marketing35,99 €
The World has become so much smaller than it was in the middle of the 20th century that the distinction between "domestic" and "international" marketing has become irrelevant. No practitioner of marketing who has a website -whether a veteran or a new graduate- is sheltered from becoming "global" by virtue of the appropriately called World-Wide Web. A Home Page is a window open to everybody, anywhere. The Web is the culmination of a process of rapid advances in worldwide communication and transportation. Academias, authors and businesses are rushing to prepare the 21st century marketers to handle the technological aspects of this revolution. Few, however, are addressing the fact that the discipline of Marketing itself, as it used to be taught (The Marketing Mix, a.k.a "The Four P's", etc.), needs to change to reflect that going "global" adds a new dimension which elements change in every country or market and are totally outside the control of the marketer (Economy, Geography, Culture and the Law), hence this book's theme ("Two-Dimensional Marketing").
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.