ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
"... Professor Lamont is to be commended not only for presenting anexcellent analysis of current international marketing strategies,but for proposing and applying a comprehensive framework that willserve readers well in coping with the complex issues facinginternational markets." Philip Kotler, Kellogg Graduate Schoolof Management, Northwest University
"... I would adopt this text. It has excellent structure, it isrigorous, current, well-written and gets to the point of whatinformation means more so than most (if not all) texts on themarket today." Van Wood, Virginia CommonwealthUniversity
"... I would adopt this text. It has excellent structure, it isrigorous, current, well-written and gets to the point of whatinformation means more so than most (if not all) texts on themarket today." Van Wood, Virginia CommonwealthUniversity