Global Marketing - Millward, Helen
165,99 €
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Erscheint vorauss. 3. Februar 2025
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Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

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Produktbeschreibung
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
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Autorenporträt
Helen Millward is a lecturer in Marketing at Keele Business School, Keele University. She leads the Principles of Responsible Management Education (PRME) at Keele Business School and is the Programme Director for a suite of postgraduate Management programmes. Millward teaches Marketing at both undergraduate and postgraduate level.