Andere Kunden interessierten sich auch für
![Strategic Place Branding Methodologies and Theory for Tourist Attraction]( "Strategic Place Branding Methodologies and Theory for Tourist Attraction")
Strategic Place Branding Methodologies and Theory for Tourist Attraction205,99 €![Developing Creative Economy Through Disruptive Leadership]( "Developing Creative Economy Through Disruptive Leadership")
Developing Creative Economy Through Disruptive Leadership154,99 €![Developing Creative Economy Through Disruptive Leadership]( "Developing Creative Economy Through Disruptive Leadership")
Developing Creative Economy Through Disruptive Leadership202,99 €![Handbook of Research on Global Hospitality and Tourism Management]( "Handbook of Research on Global Hospitality and Tourism Management")
Handbook of Research on Global Hospitality and Tourism Management344,99 €![Optimizing Millennial Consumer Engagement With Mood Analysis]( "Optimizing Millennial Consumer Engagement With Mood Analysis")
Optimizing Millennial Consumer Engagement With Mood Analysis214,99 €![Positioning and Branding Tourism Destinations for Global Competitiveness]( "Positioning and Branding Tourism Destinations for Global Competitiveness")
Positioning and Branding Tourism Destinations for Global Competitiveness154,99 €![Emerging Innovative Marketing Strategies in the Tourism Industry]( "Emerging Innovative Marketing Strategies in the Tourism Industry")
Emerging Innovative Marketing Strategies in the Tourism Industry214,99 €
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.