Alan R Freitag, Ashli Quesinberry Stokes

Global Public Relations

Spanning Borders, Spanning Cultures

• Broschiertes Buch

Produktbeschreibung

This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 328
• Erscheinungstermin: 1. Februar 2009
• Englisch
• Abmessung: 246mm x 174mm x 19mm
• Gewicht: 648g
• ISBN-13: 9780415448154
• ISBN-10: 0415448158
• Artikelnr.: 23894871

Autorenporträt

Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

Inhaltsangabe

1. Common Ground 2. Evolution of the Profession 3. Theories and Methods 4.
Comparative Cultural Metrics 5. Structural Comparisons 6. State of the
Profession 7. South and Southeast Asia 8. China, Japan, and South Korea 9.
The Middle East 10. Sub-Saharan Africa 11. Latin America 12. Central and
Eastern Europe 13. Western Europe and Legacy Countries 14. Future of Global
PR