Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Sun presents theory, method, and case studies to uncover the global interconnectedness of social media design and to bridge differences. She articulates a critical design framework with design tools to redress asymmetrical relations in everyday practice, and provides three cross-cultural social media design and use cases: Facebook Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and KakaoTalk. She calls to…mehr
Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Sun presents theory, method, and case studies to uncover the global interconnectedness of social media design and to bridge differences. She articulates a critical design framework with design tools to redress asymmetrical relations in everyday practice, and provides three cross-cultural social media design and use cases: Facebook Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and KakaoTalk. She calls to reshape the crossroads into a design square where differences are nourished as resources, where diverse discourses interact for innovation, and where alternative epistemes thrive.
Huatong Sun is Associate Professor of Digital Media and Global Design at the University of Washington Tacoma, USA. Her previous book, Cross-Cultural Technology Design: Creating Culture-Sensitive Technology for Local Users (Oxford 2012), won a best technical communication book award from the National Council of Teachers of English of U.S.
Inhaltsangabe
* List of Tables * List of Figures * Introduction * 1. A Move to Global Design * 2. Designing for Empowerment with a Critical Practice Approach * 3. Understanding the Criticality of Differences in Cross-Cultural Design * 4. Facebook Japan: Connecting Micro to Macro with Discursive Affordances * 5. Weibo of China: Hybridizing Performative Practice into Normative Genre * 6. War of Social Messaging Platforms: Articulating Local Uptakes for Global Innovation and Competition * 7. Reshaping Crossroads into a Design Square * References
* List of Tables * List of Figures * Introduction * 1. A Move to Global Design * 2. Designing for Empowerment with a Critical Practice Approach * 3. Understanding the Criticality of Differences in Cross-Cultural Design * 4. Facebook Japan: Connecting Micro to Macro with Discursive Affordances * 5. Weibo of China: Hybridizing Performative Practice into Normative Genre * 6. War of Social Messaging Platforms: Articulating Local Uptakes for Global Innovation and Competition * 7. Reshaping Crossroads into a Design Square * References
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