Global Sourcing of Activities of MNCs in Emerging Markets - Ali, Md. Borak;Nguyen, Yasmine
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The book is about the operation of Multinational Corporations in China and India. MNCs in almost all industrial sectors are found in China and India. They are called big emerging markets. A healthy growth of component industry has been coupled with the rapid growth of automotive and vehicle industry in both countries. The development of component industry and cost effective procurement options have stimulated global sourcing of activities of MNCs from both China and India. The purpose of this research is to investigate how Volvo can be more successful in the emerging countries. The study…mehr

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Produktbeschreibung
The book is about the operation of Multinational Corporations in China and India. MNCs in almost all industrial sectors are found in China and India. They are called big emerging markets. A healthy growth of component industry has been coupled with the rapid growth of automotive and vehicle industry in both countries. The development of component industry and cost effective procurement options have stimulated global sourcing of activities of MNCs from both China and India. The purpose of this research is to investigate how Volvo can be more successful in the emerging countries. The study discusses about three broad aspects of VolVo s operation. After introduction and methodology chapters authors discuss about the issues in global sourcing followed by supply network of MNCs. The final part of the thesis is about how MNCs use domestic suppliers in their supply networks. Authors further investigate which strategies Volvo Buses in China and the Volvo Truck in India have used. The study finds that there are many suppliers in China and India who can meet standard to be global suppliers of Volvo Corporation.
Autorenporträt
Md. Borak Ali was born in 1972 in Syedpur a village under the district of Jessore, Bangladesh. He is the youngest son of his parents. Early of his career, he was appointed as a Lecturer in the Department of Marketing, University of Rajshahi, Bangladesh in 1998. Currently, he has been working as an Associate Professor in the same Department.