Global Strategic Management in the Service Industry

Herausgeber: Chen, Wei; Tabari, Saloomeh

• Gebundenes Buch

Produktbeschreibung

Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 216
• Erscheinungstermin: 12. September 2022
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 424g
• ISBN-13: 9781801170826
• ISBN-10: 1801170827
• Artikelnr.: 63696330

Autorenporträt

Saloomeh Tabari is Senior Lecturer in Marketing at the University of Huddersfield. Her research mainly centres to consumer behaviour, intercultural communication, cultural intelligence, and cross cultural marketing. Wei Chen is Senior Lecturer in Strategic Management at Sheffield Hallam University. He has wide experiences in cross-culture management in hospitality and tourism industry.