Global Strategic Management - Lasserre, Philippe
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‘Global Strategic Management’ is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalisation on business organisations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues.
The text gives a comprehensive overview of the subject area while using chapter introductions, summaries, key points, key terms, suggested reading…mehr

Produktbeschreibung
‘Global Strategic Management’ is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalisation on business organisations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues.
The text gives a comprehensive overview of the subject area while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

Table of contents:

PART I: THE PROCESS OF GLOBALISATION
Globalisation of Markets and Competition
Global Strategies
Global Organisations
Global Strategic Alliances
Global Mergers and Acquisitions
Assessing Countries Attractiveness
Entry Strategies

PART II: MANAGING GLOBALLY
Global Marketing
Global Operations
Global Innovation
Cross Cultural Management
Global Human Resource Management
Global Financial Management

PART III: BROAD ISSUES IN GLOBALISATION
Globalisation and the Internet
The Social Responsibility of the Global Firm
Global Trends
Autorenporträt
PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD. He is the author of various articles on strategy, business in Asia and joint ventures as well as a number of previous texts including ‘Strategies for Asia Pacific’ with Hellmut Schutte (Palgrave Macmillan, 1999).