Jedrzej George Frynas (Professor of CSR and M Strategic Management, Kamel Mellahi (Warwick Business Professor of Strategic Management

Global Strategic Management

• Broschiertes Buch

Produktbeschreibung

Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

Produktdetails

• Verlag: Oxford University Press
• 3 Revised edition
• Seitenzahl: 448
• Erscheinungstermin: 4. Dezember 2014
• Englisch
• Abmessung: 244mm x 189mm x 30mm
• Gewicht: 858g
• ISBN-13: 9780198706595
• ISBN-10: 0198706596
• Artikelnr.: 42390277

Autorenporträt

Jedrzej George Frynas is Professor of Corporate Social Responsibility and Strategic Management at Middlesex University Business School. Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.

Inhaltsangabe

PART I: INTRODUCTION
1: Introduction to Global Strategic Management
PART II: GLOBAL STRATEGIC ANALYSIS
2: Global Business Environment: The External Macro Environment
3: Global Business Environment: The Industry Environment
4: Global Business environment: analysis of the internal environment
PART III: GLOBAL STRATEGIC DEVELOPMENT
5: Managing the Internationalization Process
6: International Strategic Alliances: Partnership and Co-Operation
7: The Subsidiary-Level Strategy
8: Headquarters-Level Strategy
PART IV: GLOBAL STRATEGIC IMPLEMENTATION
9: Global Structures and Designs
10: Global Management of Change
PART V: GLOBAL STRATEGIC INNOVATION
11: Global Management of Innovation and Knowledge
12: Corporate Social Responsibility and Innovation