Philippe Lasserre

Global Strategic Management

• Broschiertes Buch

Produktbeschreibung

Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.

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Produktdetails

• Verlag: Macmillan Education UK / Red Globe Press / Springer, Berlin
• Artikelnr. des Verlages: 978-1-137-58458-8
• 4. Aufl.
• Seitenzahl: 492
• Erscheinungstermin: 11. Dezember 2017
• Englisch
• Abmessung: 27mm x 192mm x 260mm
• Gewicht: 1111g
• ISBN-13: 9781137584588
• Artikelnr.: 48503631

Autorenporträt

Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy. A French national, he has held visiting professorships in various universities in Singapore, at the China European Business School in Beijing and Shanghai, at the University of Texas in Dallas, at Curtin University in Perth, and at Thunderbird University in Glendale Arizona.