Global Strategy - Weloba, Brenda
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The world has become a global village and any business that does not consider going global will find itself out of the market.Global Business Strategy book has been done comprehensively for use by business management students of all levels beginning from undergraduate to Post graduate studies.It is also invaluable for lecturers. Deliberate effort was made to make the book an easy read through lucid coverage of concepts. Each topic was thoroughly researched and where applicable, tables have been used for easy illustrations.

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Produktbeschreibung
The world has become a global village and any business that does not consider going global will find itself out of the market.Global Business Strategy book has been done comprehensively for use by business management students of all levels beginning from undergraduate to Post graduate studies.It is also invaluable for lecturers. Deliberate effort was made to make the book an easy read through lucid coverage of concepts. Each topic was thoroughly researched and where applicable, tables have been used for easy illustrations.
Autorenporträt
Brenda Weloba est chargée de cours à la Mount Kenya University, School of Business and Economics. Elle a fréquenté le lycée Maryhill avant de s'inscrire à l'université de Nairobi où elle a obtenu une licence de commerce avec mention. Elle est titulaire d'un MBA de l'université Kenyatta et est doctorante à l'université JKUAT.