Colin Hoskins, Stuart McFadyen, Adam Finn

Global Television and Film

An Introduction to the Economics of the Business

• Broschiertes Buch

Produktbeschreibung

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.

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This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and cultural characteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can be largely reconciled.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: OUP Oxford
• Seitenzahl: 188
• Erscheinungstermin: 26. Februar 1998
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 295g
• ISBN-13: 9780198711476
• ISBN-10: 0198711476
• Artikelnr.: 22273271

Autorenporträt

Colin Hoskins is Professor in the Faculty of Business at the University of Alberta, Canada Stuart McFadyen is Professor in the Faculty of Business at the University of Alberta, Canada Adam Finn is the R. K. Banister Professor of Business in the Faculty of Business at the University of Alberta, Canada

Inhaltsangabe

1: Introduction
2: Industry and trade background and trends
3: The volume and composition of trade
4: Why does the US dominate trade?
5: Film distribution
6: The export pricing of television programmes
7: The rationale for government intervention and implications for assessing trade disputes
8: Public policy: support and protection
9: International co-production as a business strategy
10: Business issues and strategies
11: New media and new markets
Bibliography