Globally Speaking
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The volume examines the motives for lexical borrowing from English during the last century, the processes involved in the penetration of English vocabulary into new environments, and the extent of its integration into twelve languages representing several language families. Many of these absorbing languages are studied here for the first time.

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Produktbeschreibung
The volume examines the motives for lexical borrowing from English during the last century, the processes involved in the penetration of English vocabulary into new environments, and the extent of its integration into twelve languages representing several language families. Many of these absorbing languages are studied here for the first time.
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Autorenporträt
For almost a decade, Prof. Judith Rosenhouse and Prof. Rotem Kowner have led a multi-member research project on the motives for borrowing foreign lexicon, culminating with the publication of this book. Rosenhouse is a noted Israeli linguist specialized in Arabic and Hebrew, who recently retired from the Technion, Israel Institute of Technology and has joined Swantech Ltd. Kowner is an Israeli Japanologist who focuses on Japanese attitudes and response to foreign culture, the West in particular, in modern times. Currently he serves as the chair of the Department of East Asian Studies at the University of Haifa.