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Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling.

Produktbeschreibung
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling.
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Autorenporträt
Bob Burg is a popular public speaker who teaches the tenets of The Go-Giver to audiences around the world. A former sales professional, he is also the author of Endless Referrals. John David Mann has been writing about business and leadership for more than twenty years; he is also co-author of The Secret Language of Money.
Rezensionen
Use the approach in this book and you will not only sell more, you will also lead a rich and joyous life. It works! Spencer Johnson, author of Who Moved My Cheese?