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Too many good ideas fail. Let's fix that. GO TO MARKET for FOUNDERS offers 10 insights every founder needs to know based on Jeff Berman's work with dozens of startups over 20 years.

Produktbeschreibung
Too many good ideas fail. Let's fix that. GO TO MARKET for FOUNDERS offers 10 insights every founder needs to know based on Jeff Berman's work with dozens of startups over 20 years.
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Autorenporträt
To date, Jeff Berman has created the original go-to-market strategies and campaigns for more than 60 successful startups. As far as we know, Jeff is the only marketing professional who studied astrophysics. After realizing what astrophysicists actually do, he left the University of Chicago for an advertising job at Leo Burnett in Chicago. Jeff worked at Ogilvy & Mather in New York and Mullen in Boston before launching Berman Creative in 2002.