Strategy such as this state, science or technology, the ability or ingenuity to set goals and objectives in the short or long term, to adopt policies, to define and allocate resources optimally to achieve the objectives set. From the above, it seems difficult to find a single, universal solution to manage a company. There may be a middle way to identify different types of management for different types of challenges. It is these challenges that determine the optimal behaviour of the organization. Thus, the strategic behaviour must be adapted to the degree of turbulence in the environment. This turbulence can be characterized by the degree of fluctuations in environmental challenges. Consequently, for a company to survive, it must adapt its operational and strategic offensives to fluctuations in threats and opportunities in the market.
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