Scott Davidson

Going Grey

The Mediation of Politics in an Ageing Society

• Gebundenes Buch

Produktbeschreibung

'Going Grey' provides insight into how ageing and the increased proportion of older voters is being framed by the media. It investigates emerging discourses on the topic founded on economic pessimism and predictions of inter-generational conflict. By bringing together political communication and media discourses and placing them within the wider context of an ageist society this unique contribution demands us to re-think how the media portray and frame later life and examines the strategic electoral dilemmas facing political parties today. It provides an original and timely resource for scholars, students and general readers interested in understanding more about the mediation of, and the strategic campaign responses to, rapidly ageing populations.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 208
• Erscheinungstermin: 15. November 2012
• Englisch
• Abmessung: 240mm x 161mm x 16mm
• Gewicht: 482g
• ISBN-13: 9781409433927
• ISBN-10: 1409433927
• Artikelnr.: 45377132

Autorenporträt

Dr Scott Davidson is at the University of Leicester, UK. Alongside his academic career Scott has a professional career history of over ten years working in public affairs, campaigns and the media, including a period as campaigns manager for Age Concern. He brings to his research his experience of creating and managing a wide range of successful initiatives and campaigns, drawing upon direct experience of working in political communications as well as in the local government, health and voluntary sectors.

Inhaltsangabe

List of Figures and Tables
Acknowledgements
1. Introduction
2. The Great Age Transformation
3. Theories of Ageing
4. Age is a Political Issue: The Attempts to Frame Ageing as Socially Divisive
5. Ageist Stereotyping and Discrimination
6. Ageing in the Media
7. The Politics of Ageing: Age and Voting Behaviour
8. My Generation ... My Life Story: The Role of Cohorts and the Life Cycle
9. Political Marketing and the Segmentation of the Grey Vote
10. Quantifying the Rise of the Grey Vote
11. Time Bombs and Greedy Boomers ... Case Study Analysis: Elite BBC Reporting on the Political Implications of Ageing - Making a Drama out of a 'Crisis'?
12. Mediating the Grey Vote: The UK General Election Campaigns of 2005 and 2010
13. Constructing the Grey Vote
References
Index

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List of Figures and Tables, Acknowledgements, 1. Introduction, 2. The Great Age Transformation, 3. Theories of Ageing, 4. Age is a Political Issue: The Attempts to Frame Ageing as Socially Divisive, 5. Ageist Stereotyping and Discrimination, 6. Ageing in the Media, 7. The Politics of Ageing: Age and Voting Behaviour, 8. My Generation ... My Life Story: The Role of Cohorts and the Life Cycle, 9. Political Marketing and the Segmentation of the Grey Vote, 10. Quantifying the Rise of the Grey Vote, 11. Time Bombs and Greedy Boomers ... Case Study Analysis: Elite BBC Reporting on the Political Implications of Ageing - Making a Drama out of a 'Crisis'?, 12. Mediating the Grey Vote: The UK General Election Campaigns of 2005 and 2010, 13. Constructing the Grey Vote, References, Index

Rezensionen

'In this original and important book, Scott Davidson analyses an increasingly significant political and cultural phenomenon. With societies now and in the immediate future containing an increasing proportion of older citizens, political parties will need to give greater attention to the so-called grey vote. Not only will their campaigning strategies be challenged, but also ingrained cultural prejudices, shared by both politicians and journalists, will have to change. The social and political implications of ageing are also a neglected field of academic study, a situation which this pioneering book seeks to redress.' Andrew Tolson, De Montfort University, UK