High Quality Content by WIKIPEDIA articles! Golden Ticket is the 19th episode of the fifth season of the television series The Office, and the 91st overall episode of the series. It originally aired on the National Broadcasting Company (NBC) in the United States on March 12, 2009. In the episode, Michael excitedly starts a Willy Wonka-inspired promotional gimmick providing discounts to customers who receive golden tickets, then tries to blame the idea on Dwight when the promotion appears to cost the company a large amount of money. In a B story, Kevin receives conflicting romantic advice from Andy, Jim and Pam. The episode was written by Mindy Kaling and directed by Randall Einhorn. It received mixed reviews from critics, and many commented on the selfishness and mean behavior of Michael Scott in the episode. According to Nielsen ratings, "Golden Ticket" was watched by 7.7 million overall viewers the week it aired. In addition to multiple references to Charlie and the Chocolate Factory, "Golden Ticket" includes two knock knock jokes involving the KGB.