Christopher Locke

Gonzo Marketing

Winning Through Worst Practices

• Broschiertes Buch

Produktbeschreibung

Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Basic Books
• Revised edition
• Seitenzahl: 256
• Erscheinungstermin: 17. Oktober 2002
• Englisch
• Abmessung: 228mm x 155mm x 18mm
• Gewicht: 354g
• ISBN-13: 9780738207698
• ISBN-10: 0738207691
• Artikelnr.: 22483050

Autorenporträt

Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, the Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.