A rethink of everything you thought you knew about data, privacy and the future of Big Tech. Good Data examines the incredible new ways this information explosion is already helping us, and explains why the best is yet to come.
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'Good Data brings a breath of fresh air, an invigorating blast of common sense, to the debate about our digital world. In place of scare stories about surveillance and exploitation, the book provides new insights from an expert, and pragmatic suggestions about how we can make data work for us as a shared resource. This is an essential read for anybody interested in shaping a positive digital future' Diane Coyle, University of Cambridge