Andrew Benett, Ann O'Reilly, Cavas Gobhai

Good for Business

The Rise of the Conscious Corporation
Mitarbeit: Welch, Greg

• Broschiertes Buch

Produktbeschreibung

In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.

Produktdetails

• Verlag: Macmillan Education
• Seitenzahl: 256
• Erscheinungstermin: 23. November 2010
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 260g
• ISBN-13: 9780230103450
• ISBN-10: 0230103456
• Artikelnr.: 29932045

Autorenporträt

Andrew Benett is co-CEO of marketing communications agency Euro RSCG NY and global chief strategy officer of Euro RSCG Worldwide. In 2009, Andrew was named to Crain's New York Business's "40 Under 40."

Inhaltsangabe

PART I: THE CONSUMER AND THE COMPANY OF THE FUTURE
Rethinking the Role of the Corporation
Welcome to the Consumer Republic
Four Cornerstones of the Corporate Brand of the Future
PART II: REINVENTING CORPORATE CULTURE
The Conscious Corporate Brand and the Rewards of Reputation
What It Takes to Be a Leader of Tomorrow
Creating a Culture to Engage the Talent of Tomorrow
Creating Effective Brand Messengers in a Second-Opinion Society
PART III: ACCELERATING THE MOMENTUM OF THE CORPORATE BRAND
Vision, Shmision - Getting Real with a Useful Statement of Direction
Living the USOD: Embedding and Sustaining It
Maximizing Tomorrow's Brand Value by Living Clear Values Today