Omar Rodriguez-Vila, Sundar Bharadwaj

Good Growth

How Brands Win with Social Impact

• Broschiertes Buch

Produktbeschreibung

Business has a sustainability problem-and sustainability has a business problem, with many companies fearful of engaging with social and environmental issues due to the costs and risks.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 188
• Erscheinungstermin: 29. April 2025
• Englisch
• Abmessung: 229mm x 152mm
• Gewicht: 453g
• ISBN-13: 9781032467795
• ISBN-10: 1032467797
• Artikelnr.: 72175562

Inhaltsangabe

Chapter 1: The Rise of Social Impact Markets. Chapter 2: Understanding
Social Impact. Chapter 3: Necessity or Distraction. Chapter 4: Creating a
Social Impact Strategy. Chapter 5: Define a Societal Need. Chapter 6:
Selecting the Brand Societal Mission. Chapter 7: Clarify the Business
Logic. Chapter 8: Communication Practices. Chapter 9: Assessing the Impact.
Chapter 10: Managing the Risks of Social Impact Work. Chapter 11: Brands
Practicing Social Activism. Chapter 12: Leadership Practices. Chapter 13:
Finding "Good Growth" - the SunTrust Case. Chapter 14: The Future of "Good
Growth"