Tim Blackmore

Gorgeous War

The Branding War Between the Third Reich and the United States

• Gebundenes Buch

Produktbeschreibung

Gorgeous War examines ways in which modernist design ideals influenced German and American heraldry, and argues that the two visual worlds form the foundations of contemporary corporate brand programs.

Produktdetails

• Verlag: Wilfrid Laurier University Press
• Seitenzahl: 300
• Erscheinungstermin: 29. Oktober 2019
• Englisch
• Abmessung: 211mm x 144mm x 33mm
• Gewicht: 566g
• ISBN-13: 9781771124201
• ISBN-10: 1771124202
• Artikelnr.: 57061129

Autorenporträt

Tim Blackmore is a professor in the Faculty of Information and Media Studies, Western University, Ontario Canada. His previous book, War X was published in 2005. He has written extensively about war, war technology, and popular culture.

Inhaltsangabe

Preface: Gorgeous Warning
1. Same Old New: Interwar American Modernism
2. Macht Frei: The Paradox of Nazi Modernism
3. True Colours: How American Heraldry Broke the System
4. Instant Classic: The Nazi Brand
5. One Punch Machine: Corporate Logos and Military Identity
6. Loyalty Program: Brands at War
7. On Your Sleeve: American Interwar and Wartime Patches
8. Planet Swastika: The Nazi Brand in Action
9. The United States of Advertising: Propaganda in America
10. Paraded to Death: Nazi Propaganda
11. Killer Cartoons: Disney's Graphic Violence
Exit: Buyer's Remorse
Notes
Bibliography
Index