Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.
Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.
Malcolm Barnard is senior lecturer in the history and theory of art and design at the University of Derby. His previous publications include Fashion as Communication (Second Edition 2002), Art, Design and Visual Culture (1998) and Approaches to Understanding Visual Culture (2001).
Inhaltsangabe
1 Introduction Who is this book for? What is this book about? Chapter Outlines 2 Graphic Design and Communication Introduction What is Graphic Design? The Functions of Graphic Design What is Communication? Communication Theory Semiology 3 Meaning: Words and Images Introduction Types of Signs Meaning: Denotation and Connotation Meaning: Layout Meaning: Anchorage and Relay Foucault and Graphic Design Metaphor/Metonymy/Synechdoche 4 Social Cultural and Economic Functions Introduction The Relation to Society and Culture Society Social Functions Culture Cultural Functions Childhood Gender The Relation to Economics Consumption Anti-consumption 5 Audiences and Markets Introduction Target Practice Ethnicity/Race Age Gender 6 Modernism Introduction What is Modernism? Graphic Design and Modernism European Modernism American Modernism 7 Postmodernism and Globalisation Introduction What is Postmodernism? Postmodernism and Graphic Design What is Globalisation? Globalisation and Graphic Design 8 Graphic Design and Art Introduction The Artist and The Designer Cultural Significance Expression and Individuality Creativity and Problem-solving Function Aura 9 Conclusion
1 Introduction Who is this book for? What is this book about? Chapter Outlines 2 Graphic Design and Communication Introduction What is Graphic Design? The Functions of Graphic Design What is Communication? Communication Theory Semiology 3 Meaning: Words and Images Introduction Types of Signs Meaning: Denotation and Connotation Meaning: Layout Meaning: Anchorage and Relay Foucault and Graphic Design Metaphor/Metonymy/Synechdoche 4 Social Cultural and Economic Functions Introduction The Relation to Society and Culture Society Social Functions Culture Cultural Functions Childhood Gender The Relation to Economics Consumption Anti-consumption 5 Audiences and Markets Introduction Target Practice Ethnicity/Race Age Gender 6 Modernism Introduction What is Modernism? Graphic Design and Modernism European Modernism American Modernism 7 Postmodernism and Globalisation Introduction What is Postmodernism? Postmodernism and Graphic Design What is Globalisation? Globalisation and Graphic Design 8 Graphic Design and Art Introduction The Artist and The Designer Cultural Significance Expression and Individuality Creativity and Problem-solving Function Aura 9 Conclusion
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
