Professor Joyce Walsh (USA Boston University)

Graphic Design Essentials

With Adobe Software

• Broschiertes Buch

Produktbeschreibung

Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature. Covering all the introductory topics a designer needs to know - from working with colour and layout, to editing images and designing apps - this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals. This new edition includes: - Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia - Smaller supporting activities alongside major project exercises - New design formats, including apps and infographics - Downloadable resources to use within the software instruction

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• 2 ed
• Seitenzahl: 224
• Erscheinungstermin: 29. Oktober 2020
• Englisch
• Abmessung: 244mm x 188mm x 13mm
• Gewicht: 628g
• ISBN-13: 9781350075047
• ISBN-10: 1350075043
• Artikelnr.: 58354816

Autorenporträt

Joyce Walsh is a Professor at Boston University, USA.

Inhaltsangabe

Preface Introduction 1. Graphic Design is Everywhere Analyze Design Design
Analysis: Environmental Graphics Introduction to Adobe Photoshop Design +
Software Skills 1: Photoshop Layers, Lasso, ImageAdjustments Major Points
Summary Software Skills Summary Recommended Readings 2. The Elements of
Design Creating Powerful Designs Design Analysis: Elements of Design Color
Introduction to Adobe Illustrator Design + Software Skills 2.1: Illustrator
Drawing Design + Software Skills 2.2: Photoshop Vector vs. Raster Images
Photoshop Filters Design Analysis: Complementary Color Grids Design +
Software Skills 2.3: Illustrator Color and Drawing Major Points Summary
Software Skills Summary Recommended Readings 3. Typography Identifying
Typefaces and Making Hard Choices Type Types: Serif Style Categories Beyond
Serifs Formats Type Tips Adobe Illustrator Type and Advanced Tools Design +
Software Skills 3.1: Illustrator Typography Tools Design Project 1: Lyrical
Layouts Design + Software Skills 3.2: Illustrator Shape and Type on a Path
Design + Software Skills 3.3: Illustrator Pen and Fill a Shape with Type
Design + Software Skills 3.4: Illustrator Pen Tool, Curves, and Type on
Paths Design + Software Skills 3.5: Illustrator Vertical Type Tool and
Convert Type to Shapes Design Project 2: Slang Type Design Project 3:
Lyrical Layouts Major Points Summary Software Skills Summary Recommended
Readings 4. Images Attracting an Audience Illustration Photography Image
Resolutions File Formats Acquiring Digital Images Design + Software Skills
4.1: Image Banks and Photoshop Good Crop, Bad Crop Design + Software Skills
4.2: Photoshop Crop, Image Size and Resolution, Dodge and Burn Design +
Software Skills 4.3: Photoshop Image Adjustments, Selection Tools,
Hue/Saturation Major Points Summary Software Skills Summary Recommended
Readings 5. Layouts Capturing the Audience and Enhancing Communication Path
Layouts Visual Hierarchy Design Analysis: Path Layout Introduction to Adobe
InDesign Design + Software Skills 5.1: InDesign Place Image and Path Layout
Design Project 4: Path Layout Advertisement Gestalt Theory Grid Layouts
Design + Software Skills 5.2: InDesign Grid Layout Major Points Summary
Software Skills Summary Recommended Readings 6. Logos Simple but Complex
Types of Logos Flexible Systems Design Analysis: Logotypes The Creative
Process Design + Software Skills 6: Illustrator Convert Type to Outlines,
Redraw Letters, and Place Symbols Design Project 5: Logo Design Major
Points Summary Software Skills Summary Recommended Readings 7. Visual
Themes Putting it all Together Visual Hierarchy Editorial Themes Design
Analysis: Album Cover Design Design + Software Skills 7: InDesign Advanced
Images, Type, and Layout Design Project 6: Album Cover and Tour Poster
Designs Major Points Summary Software Skills Summary Recommended Readings
8. Appendix Keyboard Shortcuts Glossary Credits Color Connotations
Bibliography and Recommended Readings Index Acknowledgments